Your personal information is online. Here's what that means.

Data brokers collect your name, address, phone number, and relatives from public records and purchase data, then sell them openly. That exposed data feeds the spam calls, scam texts, and fraud that follow. These guides explain how it works and how to take your information back.

Brokers + AIThe data brokers, people-search sites, and AI services we cover
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MonthlyWe run a full scan for data that comes back

Start with these three.

Read them in order for a fast tour of where your data lives and what to do about it.

Browse by topic

Guides and walkthroughs, organized by what you need to know.

Looking for something specific? See our privacy & safety guides, removal service comparisons, or state-by-state privacy law.

What are data brokers?

5 articles

The companies buying and selling your personal data: who they are, what they do, and how they differ.

How it works

7 articles

The mechanics behind data collection, aggregation, and the billion-dollar industry built on your personal information.

The risks

5 articles

What data exposure leads to: spam calls, identity theft, and threats to your physical safety.

Account attacks: what to do right now

19 guides

Unrequested verification codes, reset emails, SIM swaps, and calls that already know your details. What each one means and the first move.

What you can do

8 articles

Step-by-step guides to finding, removing, and preventing your data from being sold online.

Legal and policy

3 articles

Your rights under state and federal law, and where data broker regulation is heading.

Broker-specific removal guides

105 guides

Step-by-step opt-out walkthroughs for the most common data brokers. Find your broker, follow the guide, remove your data.

Frequently asked questions

Quick answers to the most common questions about data brokers and online privacy.

Are data brokers legal?

Mostly yes. There is no comprehensive federal law regulating data brokers in the United States. Some states, including California, Vermont, and Texas, require data brokers to register or give you the right to delete your data. But in most states, collecting and selling personal information is legal. Read our full explainer.

Can I make data brokers delete my information?

You can request removal from many people-search sites, and applicable privacy laws may provide additional deletion or opt-out rights. Each site has a separate workflow, and a listing can return after fresh source data is ingested; there is no universal re-listing window. See our removal guide.

How did my information end up online?

Data brokers collect from public records (voter registration, property deeds, court filings), social media profiles, retail purchase data, app SDKs, surveys, and other brokers. Your data has likely passed through multiple companies before reaching a people-search site. Learn how they get your data.

Do data brokers sell to scammers?

Not intentionally, but the effect is similar. People-search sites make your personal data available to anyone for a few dollars. Scammers use this information to craft convincing phishing attacks, impersonate you, or target you with phone fraud. The data doesn't need to be "sold to scammers" when it's sold to everyone.

How often does data come back after removal?

There is no universal schedule. A broker can ingest fresh source data after an opt-out, but timing varies by provider and source. Confirm each removal and re-check periodically or after a major record change.

Does deleting social media help?

It reduces one data source, but most broker data comes from public records and purchase data, not social media. Deleting a social media profile won't remove your address from people-search sites or your phone number from background check directories. It helps a little, but direct broker opt-outs are what actually work.

Can I sue a data broker?

In some states, yes. California's CCPA/CPRA provides a private right of action for data breaches, and some state privacy laws allow lawsuits for violations. However, suing over the mere act of data brokering is difficult because most of the data they collect is technically public. See laws by state.

What is the difference between a data broker and a credit bureau?

The major credit bureaus are regulated under the Fair Credit Reporting Act (FCRA). They must let you dispute inaccurate information and can only share your data for specific purposes like lending decisions. Data brokers face no such requirements. They sell to anyone and have no obligation to verify accuracy.

Do VPNs protect against data brokers?

No. VPNs hide your IP address from websites, but data brokers don't rely on your IP. They use public records, purchase data, app telemetry, and other offline sources. A VPN is a useful privacy tool for other reasons, but it won't keep your name and address off people-search sites.

Is my data on the dark web?

Possibly, if you've been part of a data breach. But for most people, the more immediate problem is the open web. Your personal information is publicly listed on sites that anyone can access without hacking. Compare dark web vs. data brokers.

How long does removal take?

It varies by site, request type, and verification step. Use the broker’s current published estimate or the response period in the applicable law, record the submission date, and verify the listing after that period. A legal response deadline is not a universal removal-time promise.

Can anyone look me up on a people-search site?

Yes. Most people-search sites show basic information (name, city, age) for free and charge $1–30 for full reports including addresses, phone numbers, relatives, and more. No verification of identity or purpose is required. What people-search sites are.

See what's listed about you right now

Delist removes your personal information from the internet. A free scan shows you what's out there, across data brokers, people-search sites, and AI services. No credit card required.