Search engines surface your data, but they don't host it. The durable fix is removing the source — the broker page publishing your information. The search-engine cache clears after that. Here's the right sequence for both Google and Bing.
Run my free exposure scan →Google and Bing don't hold your data — they index it. Your name appears in search results because a data broker published a page about you first. Google crawled that page, indexed it, and now serves it to anyone who searches for you.
That's why asking Google to remove the result — without removing the broker page behind it — doesn't hold. The broker page is still live. Google or another search engine will re-index it within weeks. You've cleared one result temporarily; the source keeps feeding new ones.
The sequence that actually works:
Step two alone is whack-a-mole. Step one alone leaves stale results surfacing for weeks. Both steps together close the loop — and Delist handles the broker layer automatically, so you're not filing each opt-out by hand.
Google's "Results about you" tool (launched 2022, expanded 2024) removes URLs from Google Search results when those URLs contain specific categories of personal information. Filing is straightforward once you have the broker URLs from your scan.
What Google will remove:
What Google won't remove: opinions, criticism, public-records info from official government sources, legitimate news context.
Use our Google removal helper →Microsoft's Bing offers a "Content Removal Request" tool covering similar categories to Google: personal contact info, identifiers, financial info, non-consensual images.
The Bing tool is at bing.com/webmaster/tools/content-removal. It asks for more documentation than Google's flow and takes longer — typical response is one to three weeks.
Bing's index also feeds DuckDuckGo, Yahoo Search, and Ecosia. A successful Bing removal usually clears those downstream engines too.
File the Bing request in parallel with your Google request — not sequentially. There's no reason to wait.
Open Bing's removal tool →Most of these don't have their own removal tools — they don't need to. They license results from Google's or Bing's index, so a successful removal at those two engines propagates automatically:
Two independent indexers worth knowing about: Yandex and Baidu run their own crawlers and don't reliably honor US removal requests. Not worth the time for most people unless you have a specific reason to care about visibility there.
Delist's primary work is the broker layer — filing removals at the sites that publish your data. That's where the exposure lives. The search-engine cleanup follows:
A free scan finds every broker URL appearing under your name — the same list you need for the Google and Bing removal forms. Start there.
Start your free exposure scan →