Search engines surface your data, but they don't host it. The lasting fix is removing the source: the broker page publishing your information. The cache clears after that. Here's the right sequence for Google and Bing.
Google and Bing don't hold your data; they index it. Your name appears in search results because a data broker published a page about you first. A search engine crawled that page, indexed it, and now serves it to anyone who searches your name.
That is why asking a search engine to remove a result may not solve the source problem. If the broker page stays live, it can be indexed again. Address the source listing first when possible, then use the search engine’s applicable removal or refresh process.
The sequence that actually works:
Step two alone is whack-a-mole. Step one alone leaves stale results surfacing for weeks. Together they close the loop. Delist handles the broker layer for you, so you're not filing each opt-out by hand.
Google's "Results about you" tool (launched in 2022, expanded since) removes URLs from Search results when they contain specific categories of personal information. Filing is straightforward once your scan gives you the broker URLs.
What Google will remove:
What Google won't remove: opinions, criticism, public-records info from official government sources, legitimate news context.
Use our Google removal helper →Microsoft's Bing offers a content removal request tool covering similar categories to Google: personal contact info, identifiers, financial info, and non-consensual images.
The tool lives in Bing Webmaster Tools. It asks for more documentation than Google's flow and generally takes longer to act.
Bing's index also feeds DuckDuckGo, Yahoo Search, and Ecosia. A successful Bing removal usually clears those downstream engines too.
File the Bing request in parallel with your Google request. There's no reason to wait.
Open Bing's removal tool →Most of these don't have their own removal tools — they don't need to. They license results from Google's or Bing's index, so a successful removal at those two engines propagates automatically:
Two independent indexers worth knowing about: Yandex and Baidu run their own crawlers and don't reliably honor US removal requests. Not worth the time for most people unless you have a specific reason to care about visibility there.
Delist's primary work is the broker layer: filing removals at the sites that publish your data. That's where the exposure lives. Search-engine cleanup follows:
A free scan finds the broker URLs appearing under your name, the same list you need for the Google and Bing removal forms. Start there.
Run a free scan →