Rob Thorpe
Founder & CEO
Why I built this
In 2017, a group of hackers compiled personal information about me from sources all over the web: data brokers, people-search pages, public records, social media, archived bios. They used it to social engineer their way into my accounts, one by one. By the time I realized what was happening, the damage was done: it cost me money, months of stress, and a sense of violation I still carry.
It was the worst experience of my life. And the hardest part was learning that the information they used to do it was freely available to anyone willing to search for it.
After that, I became obsessed with one question: why is it so easy for strangers to find everything about you, and so hard to make it stop?
Opt-out processes vary by broker. Some require identity verification, some use email confirmation, and processing times differ. A listing can also return after a broker ingests new source data, which makes periodic follow-up important.
I built Delist.ai so nobody else has to go through what I did. Our software scans the web across data brokers, AI services, and public records, then files removal requests through every available channel. The brokers that hold your data won't stop collecting it, but we won't stop removing it.
"It's possible for someone to have their entire life, physical or digital, compromised because of data that's sitting on broker sites and inside AI services. I want to protect others from what happened to me."
Rob Thorpe, Founder
Background
I've spent 15+ years building systems across healthcare, finance, and other industries where security isn't optional. That work gave me a deep understanding of how data flows, where it leaks, and what it takes to lock it down. When I turned that lens on the data broker industry, I knew I could build something better.