Verified-sender opt-outs.

Every removal request we file on your behalf comes from a Proved Identity–verified email. Brokers can't dismiss it as spam or claim impersonation the way they brush off unverified requests. Included on every Delist plan.

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Why most opt-outs get ignored

Data brokers receive thousands of opt-out requests per day. Most of them go to spam folders. Some get marked as impersonation attempts. The signal-to-noise ratio for unverified requests is what brokers count on.

Sender reputation determines deliverability

Standard email opt-outs from new sender addresses land in spam by default. Brokers don't pretend not to see them — their own inbox systems flag the requests before a human ever reads them.

Brokers refuse unverifiable requests

"We couldn't verify the requester is the actual subject of the data" is the standard rejection. Without an authenticated sender identity, the broker has plausible deniability for ignoring the request.

Impersonation is a real risk

Brokers cite (correctly) that bad actors sometimes file opt-out requests on behalf of others to cover their tracks. Identity verification closes that loophole — and gives the broker one less excuse to stall.

The escalation path requires proof

When a broker ignores a request, escalating to the state attorney general (or in California, the CPPA) requires showing that a valid, identity-verified request was filed. Without verification, you can't escalate.

How Proved Identity works in practice

1

Verify your identity once

One-time identity verification at enrollment using standard KYC-style flows. We confirm you are who you say you are before we ever file a request on your behalf.

2

Provisioned verified sender email

A unique sender address tied to your verified identity is provisioned for your account. Every broker request goes out from this address, signed and authenticated.

3

Brokers receive a deliverable, verifiable request

The request passes broker-side spam filters and arrives with sender authentication. The broker can verify the sender, the legal basis (CCPA / GDPR / state law), and the requester's identity if challenged.

4

Escalation is preserved

If the broker ignores or improperly denies the request, the verified-sender provenance enables clean escalation to state attorneys general or the CPPA. The verification is the evidence.

What this changes about removal rates

Higher first-pass success

Verified requests are processed by the broker's standard flow rather than rejected at the front door, so more of them go through on the first try.

Lower dispute rate

Brokers dispute fewer requests when the sender is verified. The "we can't confirm this is the data subject" pushback largely falls away.

Faster turnaround

Removed-on-first-pass requests resolve in 24-72 hours for fast brokers. Disputed requests can drag for the full 30-45 day statutory window. Verification shifts the distribution.

Audit-grade documentation

The verified-sender provenance is preserved as part of your account history. Every request can be retrieved with full sender authentication intact for legal escalation or compliance review.

Included on every plan

Free scan to see what's exposed. Verified-sender opt-outs are part of the standard removal flow on every paid Delist plan.

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