Remove Yourself from AtData (formerly TowerData / Rapleaf) — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is AtData (formerly TowerData / Rapleaf)?

Email-intelligence and identity-enrichment broker (formerly TowerData, roots in Rapleaf) matching/enriching consumer email addresses with demographic, behavioral and contact data, selling email-based audience and verification products in bulk. Unlike consumer people-search sites, AtData (formerly TowerData / Rapleaf) does not offer a public profile lookup — but it still holds and sells your personal data.

What data AtData (formerly TowerData / Rapleaf) has on you

AtData (formerly TowerData / Rapleaf) collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• email, personal and work where available
• full name
• postal address, often going back 10 to 20 years
• demographics
• online activity/behavioral data
• inferred interests

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, AtData (formerly TowerData / Rapleaf) has enough to paint a detailed picture.

How to opt out of AtData (formerly TowerData / Rapleaf): step by step

1. Go to instantdata.atdata.com/optout
2. Enter your email, name and complete postal address
3. Complete the captcha and submit
4. AtData immediately confirms removal of your email/postal address from its records
5. Use a disposable email if you don't want to expose your primary email

How long does AtData (formerly TowerData / Rapleaf) removal take?

After you complete the opt-out, AtData (formerly TowerData / Rapleaf) typically processes removals within Immediate confirmation of email/postal removal. By broker standards, that is relatively fast — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about AtData (formerly TowerData / Rapleaf) removal: it is temporary.

Opt-out removes the submitted email/postal address, but the company continuously re-acquires/enriches from surveys, forms and cookies, so new identifiers reappear. Each email may need a separate opt-out. Data already licensed persists downstream.

This is not unique to AtData (formerly TowerData / Rapleaf). Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What AtData (formerly TowerData / Rapleaf)'s opt-out does not cover

• Other brokers are not affected. Removing yourself from AtData (formerly TowerData / Rapleaf) does nothing to TowerData (former name), Rapleaf (historical), or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your AtData (formerly TowerData / Rapleaf) profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, AtData (formerly TowerData / Rapleaf) may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of AtData (formerly TowerData / Rapleaf)'s system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Set a calendar reminder. Your data will likely be back within a few months. Set a recurring reminder to re-check and re-submit — tedious but necessary if you are doing this manually.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like AtData (formerly TowerData / Rapleaf) are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions