Remove Yourself from Dun & Bradstreet (Consumer / NetWise / Eyeota) — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is Dun & Bradstreet (Consumer / NetWise / Eyeota)?

Primarily a business-data broker, but holds personal data on natural persons (personal and professional capacities) and, via subsidiaries NetWise and Eyeota, consumer marketing/audience and behavioral-advertising data sold in bulk to marketers. Unlike consumer people-search sites, Dun & Bradstreet (Consumer / NetWise / Eyeota) does not offer a public profile lookup — but it still holds and sells your personal data.

What data Dun & Bradstreet (Consumer / NetWise / Eyeota) has on you

Dun & Bradstreet (Consumer / NetWise / Eyeota) collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• full name
• professional contact information
• business-role data
• email, personal and work where available
• demographics
• consumer marketing/audience data (NetWise)
• behavioral-advertising data (Eyeota)
• inferences/audience segments

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, Dun & Bradstreet (Consumer / NetWise / Eyeota) has enough to paint a detailed picture.

How to opt out of Dun & Bradstreet (Consumer / NetWise / Eyeota): step by step

1. D&B's own data: go to dnb.com/en-us/why-dnb/data-transparency/personal-data.html and use the linked DSR request portal to restrict processing/opt out/delete
2. California: use the California Resident Section of the privacy notice (dnb.com/utility-pages/privacy-policy.html) and the corresponding forms
3. Email PrivacyOfficer@dnb.com for assistance
4. SEPARATELY exercise rights for the consumer subsidiaries: NetWise Consumer Privacy Opt-Out and Eyeota Opt-Outs / Eyeota Access Request (linked in D&B's US Transparency Statement)
5. Complete identity verification when prompted

How long does Dun & Bradstreet (Consumer / NetWise / Eyeota) removal take?

After you complete the opt-out, Dun & Bradstreet (Consumer / NetWise / Eyeota) typically processes removals within CCPA: up to 45 days (extendable to 90). By broker standards, that is about average — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about Dun & Bradstreet (Consumer / NetWise / Eyeota) removal: it is temporary.

Predominantly a business-data broker; the consumer-relevant data largely sits in subsidiaries NetWise and Eyeota, which have their own separate opt-out links — all three should be addressed. Continuously re-acquired from suppliers/public sources, so suppression decays. Targeted-advertising opt-out offered via accessible online mechanisms.

This is not unique to Dun & Bradstreet (Consumer / NetWise / Eyeota). Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What Dun & Bradstreet (Consumer / NetWise / Eyeota)'s opt-out does not cover

• Other brokers are not affected. Removing yourself from Dun & Bradstreet (Consumer / NetWise / Eyeota) does nothing to NetWise Data, LLC, Eyeota Pte. Ltd, or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your Dun & Bradstreet (Consumer / NetWise / Eyeota) profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, Dun & Bradstreet (Consumer / NetWise / Eyeota) may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of Dun & Bradstreet (Consumer / NetWise / Eyeota)'s system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like Dun & Bradstreet (Consumer / NetWise / Eyeota) are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions