Remove Yourself from i360 — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is i360?

Koch-affiliated political and consumer data broker combining government/voter data with consumer and modeled attributes (party affiliation, demographics, protected-class and inferred data) and selling data/analytics in bulk, primarily for political and commercial marketing. Unlike consumer people-search sites, i360 does not offer a public profile lookup — but it still holds and sells your personal data.

What data i360 has on you

i360 collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• full name
• postal address, often going back 10 to 20 years
• email, personal and work where available
• phone, landline and mobile, sourced from commercial providers and public records
• voter registration/party modeling
• demographics
• protected classifications (race, religion, age, sex, marital status, military/veteran status)
• income/financial indicators, estimated from occupation, property, and demographic models
• geolocation (IP-based)
• inferences/profiles

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, i360 has enough to paint a detailed picture.

How to opt out of i360: step by step

1. Go to i-360.com/ccpa/ and click the 'Do Not Sell My Information' link in the footer (OneTrust web form) to submit an opt-out, access, correction, or deletion request
2. Or call the CCPA information line at 1-844-611-2737
3. For specific pieces of PI, you must sign a declaration under penalty of perjury; identity verification (possibly via a third-party vendor) is required
4. Authorized agents use the dedicated agent form with proof of authorization; i360 may also require the consumer to verify their own identity

How long does i360 removal take?

After you complete the opt-out, i360 typically processes removals within Opt-out: mean ~26 days (median 19); deletion: mean ~24 days (i360 2024 CCPA metrics). By broker standards, that is about average — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about i360 removal: it is temporary.

Collects from government and other sources and continuously refreshes, so suppression decays. Opt-out of sale is distinct from deletion. Identity verification required (penalty-of-perjury declaration for specific-pieces requests). Data already provided to clients persists.

This is not unique to i360. Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What i360's opt-out does not cover

• Other brokers are not affected. Removing yourself from i360 does nothing to Whitepages, BeenVerified, Radaris, or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your i360 profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, i360 may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of i360's system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like i360 are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions