Remove Yourself from LiveRamp — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is LiveRamp?

Leading identity-resolution/data-connectivity platform linking offline records to online behavior so advertisers can recognize/target people across devices. Operates the RampID (formerly IdentityLink) identity graph and a Data Marketplace, selling/sharing identifiers in bulk. Unlike consumer people-search sites, LiveRamp does not offer a public profile lookup — but it still holds and sells your personal data.

What data LiveRamp has on you

LiveRamp collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• full name
• postal address, often going back 10 to 20 years
• email, personal and work where available
• phone, landline and mobile, sourced from commercial providers and public records
• online identifiers/cookies/MAIDs
• IP address, often going back 10 to 20 years
• internet/network activity
• social security number (for identity resolution)
• driver's license number
• inferred interests/audience segments

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, LiveRamp has enough to paint a detailed picture.

How to opt out of LiveRamp: step by step

1. Go to https://liveramp.com/privacy/my-privacy-choices
2. Opt-out of sale/sharing is available to everyone in the US regardless of state
3. Enter first name, last name, email (separate request per email)
4. Submit and complete email verification
5. For deletion, use the same portal or email privacyshieldoptout@LiveRamp.com
6. CA residents may call (844) 678-0045 (1=opt-out, 4=deletion)
7. Enable GPC in your browser

How long does LiveRamp removal take?

After you complete the opt-out, LiveRamp typically processes removals within Deletion within 45 days; opt-outs stored and applied going forward. By broker standards, that is about average — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about LiveRamp removal: it is temporary.

Opt-outs stored in an opt-out database checked against future Activation/Data Marketplace files, but data already distributed to clients persists until they refresh suppression lists. Continuous identity matching can re-link new identifiers. Multiple emails require multiple requests.

This is not unique to LiveRamp. Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What LiveRamp's opt-out does not cover

• Other brokers are not affected. Removing yourself from LiveRamp does nothing to RampID (IdentityLink), LiveRamp Data Marketplace, Safe Haven, or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your LiveRamp profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, LiveRamp may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of LiveRamp's system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like LiveRamp are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions