Remove Yourself from Verisk Marketing Solutions (Infutor) — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is Verisk Marketing Solutions (Infutor)?

Verisk Marketing Solutions, incl. acquired Infutor, is an identity-resolution and consumer-intelligence broker selling identity, demographic, property/auto and in-market behavioral data in bulk. Verisk separately runs insurance/risk products (ISO, ISO ClaimSearch). (Infutor reported in 2026 becoming part of ActiveProspect — verify ownership.) Unlike consumer people-search sites, Verisk Marketing Solutions (Infutor) does not offer a public profile lookup — but it still holds and sells your personal data.

What data Verisk Marketing Solutions (Infutor) has on you

Verisk Marketing Solutions (Infutor) collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• full name
• postal address, often going back 10 to 20 years
• email, personal and work where available
• phone, landline and mobile, sourced from commercial providers and public records
• demographics
• property ownership, ownership, estimated value, and neighborhood data
• automobile ownership
• in-market/shopping behavior
• online identifiers
• Universal LeadiD

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, Verisk Marketing Solutions (Infutor) has enough to paint a detailed picture.

How to opt out of Verisk Marketing Solutions (Infutor): step by step

1. Marketing/identity data: go to privacy.infutor.com/s/ and complete the consumer opt-out form (separate submission per household member)
2. Opt out of analytics/advertising cookies via the cookie opt-out page
3. Verisk corporate/state-rights: use the Verisk State Data Privacy Notice channels (privacy@verisk.com)
4. Insurance/risk data (ISO ClaimSearch, auto, property loss): submit a CCPA request to privacy@verisk.com naming the databases — many records are FCRA-exempt
5. Provide verification (Verisk may request a billing/utility bill; redact account numbers)

How long does Verisk Marketing Solutions (Infutor) removal take?

After you complete the opt-out, Verisk Marketing Solutions (Infutor) typically processes removals within CCPA/state: up to 45 days. By broker standards, that is about average — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about Verisk Marketing Solutions (Infutor) removal: it is temporary.

Marketing data continuously re-acquired, so suppression decays. Much insurance/risk data (claims/loss history) is FCRA-regulated and may be exempt from deletion. Household opt-outs require a separate request per person. Data already licensed to clients persists.

This is not unique to Verisk Marketing Solutions (Infutor). Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What Verisk Marketing Solutions (Infutor)'s opt-out does not cover

• Other brokers are not affected. Removing yourself from Verisk Marketing Solutions (Infutor) does nothing to Infutor Data Solutions, ISO, ISO ClaimSearch, or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your Verisk Marketing Solutions (Infutor) profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, Verisk Marketing Solutions (Infutor) may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of Verisk Marketing Solutions (Infutor)'s system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like Verisk Marketing Solutions (Infutor) are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions