Remove yourself from Verisk Marketing Solutions (Infutor): steps, timeline, and what comes back (2026)

Delist · Updated August 28, 2026 · Corrections

Most relevant if this is you: Privacy for high-net-worth households

What is Verisk Marketing Solutions (Infutor)?

ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics in December 2025 and rebranded the business as InfutorData in April 2026. InfutorData is an identity-resolution and consumer-intelligence broker selling identity, demographic, property, automobile, audience, and in-market behavioral data in bulk. Unlike a people-search site, it does not offer a public profile lookup.

What data Verisk Marketing Solutions (Infutor) has on you

Verisk Marketing Solutions (Infutor) collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• full name
• postal address, often going back 10 to 20 years
• email, personal and work where available
• phone, landline and mobile, sourced from commercial providers and public records
• demographics
• property ownership, ownership, estimated value, and neighborhood data
• automobile ownership
• in-market/shopping behavior
• online identifiers
• Universal LeadiD

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, Verisk Marketing Solutions (Infutor) has enough to paint a detailed picture.

Prefer it handled for you? Delist can file the supported InfutorData privacy request and monitor the data sources it can verify — start with a free scan.

How to opt out of Verisk Marketing Solutions (Infutor): step by step

1. Open InfutorData's Privacy Center and select Your Privacy Choices.
2. Complete the Individual Privacy Rights Form and select the opt-out, deletion, access, or correction right that fits your request.
3. Submit a separate request for each household member whose data you want covered.
4. Respond if InfutorData asks for additional information to verify identity. Its policy does not promise one fixed verification method.
5. Use the site's cookie settings separately if you also want to opt out of cookies used for targeted advertising.

How long does Verisk Marketing Solutions (Infutor) removal take?

After you complete the opt-out, Verisk Marketing Solutions (Infutor) typically processes removals within CCPA/state: up to 45 days.

The catch: your data comes back

The most important thing to understand about Verisk Marketing Solutions (Infutor) removal: it is temporary.

InfutorData continually receives identity and marketing data from third-party and public sources. A request to InfutorData does not erase copies already held by its customers or unrelated brokers. Recheck periodically.

Data can return after an opt-out if the broker later ingests a new record. Whether and when that happens varies by company and source. Periodic checks can catch re-listings; a monitoring service can re-file when supported.

What Verisk Marketing Solutions (Infutor)'s opt-out does not cover

• Other brokers are not affected. An InfutorData request does not remove your information from unrelated data brokers or from Verisk's separate insurance databases.
• Downstream copies are separate. Data already licensed to customers may remain under those customers' own retention and privacy rules.
• Cookie choices are separate. The Individual Privacy Rights Form and the site's cookie preference controls cover different processing.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of Verisk Marketing Solutions (Infutor)'s system and keeps confirmation emails organized.

Use matching identifiers. There is no public profile search, so provide accurate contact details that help InfutorData locate the right record.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Frequently asked questions