Remove Yourself from Lotame — Steps, Timeline & What Comes Back (2026)

Most relevant if this is you:Privacy for high-net-worth households

What is Lotame?

Operates an audience-management/identity platform (Spherical) and a Data Exchange Marketplace, collecting cross-site behavioral 'behaviors' tied to device IDs and its Panorama ID, then licensing audience segments in bulk across 1B+ profiles. Unlike consumer people-search sites, Lotame does not offer a public profile lookup — but it still holds and sells your personal data.

What data Lotame has on you

Lotame collects consumer data in bulk for advertisers and data resellers. You cannot look yourself up, but here is what they typically hold:

• online identifiers/cookies
• Panorama ID
• device IDs/MAIDs
• browsing/behavioral data
• inferred interests/audience segments
• TV viewership data
• email/phone (hashed, for opt-out matching), landline and mobile, sourced from commercial providers and public records

Not every profile contains all categories. Depth depends on what public records exist in your jurisdiction and how much commercial data has been linked to your identity. For most adults with any public record history, Lotame has enough to paint a detailed picture.

How to opt out of Lotame: step by step

1. Go to Lotame's Privacy Manager and click the opt-out button to set a Panorama ID opt-out cookie
2. Submit an email/phone identifier previously provided to Lotame; complete the email/SMS verification code
3. Note your request ID; save a screenshot
4. Perform DAA WebChoices (aboutads.info/choices) and NAI (optout.networkadvertising.org) opt-outs
5. Mobile: reset/limit advertising ID and use DAA AppChoices
6. Smart TVs: use NAI connected-TV opt-out
7. Re-opt-out if you clear cookies or change browsers/devices

How long does Lotame removal take?

After you complete the opt-out, Lotame typically processes removals within Processed within hours; Panorama ID can take up to 7 days to expire from browser storage. By broker standards, that is about average — many sites take 7 to 45 days.

The catch: your data comes back

The most important thing to understand about Lotame removal: it is temporary.

Opt-out cookie is third-party — deleting cookies, blocking third-party cookies, or switching browsers/devices loses it. Probabilistic algorithm may assign a new Panorama ID later. Lotame will NOT delete client-owned/controlled personal data. Behaviors sourced from third parties, so corrections generally not feasible.

This is not unique to Lotame. Every data broker works this way. Your opt-out removes one listing. It does not stop the data pipeline. The only way to stay off permanently is to repeat the process every few months yourself, or use a service that detects re-listings and re-submits automatically.

What Lotame's opt-out does not cover

• Other brokers are not affected. Removing yourself from Lotame does nothing to Spherical Platform, Panorama ID, Lotame Data Exchange Marketplace, or the dozens of other sites where your data is exposed. Each requires its own opt-out.
• Cached copies may persist. Google and other search engines may cache your Lotame profile for days or weeks after it is removed. Use Google's content removal tool to request de-indexing.
• Multiple profiles may exist. If you have lived in multiple states, changed your name, or have multiple phone numbers, Lotame may have built separate profiles for each variation. Search and opt out of each.

Tips for a successful opt-out

Use a dedicated email. Use an alias or a separate account for removal requests. Keeps your primary inbox out of Lotame's system and keeps confirmation emails organized.

Search every angle. Do not just search by name. Try phone number and email too. You may have more than one listing.

Document the request. Screenshot the confirmation page and save the confirmation email. Useful if you ever need to prove you requested removal.

Or skip the manual work entirely

Wholesale data brokers like Lotame are the hardest to manage — you cannot even look yourself up on most of them. Delist scans these sources alongside people-search sites and handles opt-outs where no consumer-facing tool exists.

Frequently asked questions