Remove your data from Lotame
Delist pursues supported removal requests and tracks their status. Before requesting help with Lotame, check the current request scope and any steps that require you. A request receipt does not establish that a listing is no longer visible.
Prefer to handle the request yourself? Read the Lotame request guide and its current limits.
Review possible exposure
A free scan is separate from paid removal work. Review the supported request scope before proceeding.
Run a free scan- What Lotame is
- audience-measurement / data management platform
- Parent company
- Lotame Solutions, Inc.
- Opt-out difficulty
- moderate
- Opt-out page
- https://www.lotame.com/about-lotame/privacy/privacy-manager-opt-out/
- Verification required
- Time to removal
- Processed within hours; Panorama ID can take up to 7 days to expire from browser storage
- Does your data come back?
- Opt-out cookie is third-party — deleting cookies, blocking third-party cookies, or switching browsers/devices loses it.
What is Lotame?
Operates an audience-management/identity platform (Spherical) and a Data Exchange Marketplace, collecting cross-site behavioral 'behaviors' tied to device IDs and its Panorama ID, then licensing audience segments in bulk across 1B+ profiles.
Data categories Delist has recorded for Lotame
- online identifiers/cookies
- Panorama ID
- device IDs/MAIDs
- browsing/behavioral data
- inferred interests/audience segments
- TV viewership data
- email/phone (hashed, for opt-out matching)
Removal and reappearance limits
Opt-out cookie is third-party — deleting cookies, blocking third-party cookies, or switching browsers/devices loses it. Probabilistic algorithm may assign a new Panorama ID later. Lotame will NOT delete client-owned/controlled personal data. Behaviors sourced from third parties, so corrections generally not feasible.
Where Delist fits
Review the current supported removal work and any steps that require you. Submission, a provider response and direct visibility establish different things; blocked access is inconclusive.
Beyond Lotame: see your state's data privacy rights for laws that may give you stronger tools than opting out site-by-site.
Find out what data brokers know about you
Start with a free scan to review possible exposure. Review service scope and any required authorization separately.