Delist vs Incogni: 2026 comparison
In short: Side-by-side comparison of Delist and Incogni for personal data removal: pricing, broker coverage, and verification.
At a glance: Delist vs Incogni
| Delist | Incogni | |
|---|---|---|
| Price | $9.99/mo or $99/yr | Standard $15.98/mo or $95.88/yr; annual tiers range through $275.88/yr [1] |
| Broker coverage | People-search + B2B + marketing + AI data | 420+ [1] |
| Coverage scope | Data categories, not a static broker list | Flat coverage across standard plans; a separate Unlimited tier is available [2] |
| Removal method | Automated opt-out filing | Largely automated opt-out request sending; recurring requests (<=60 days public brokers, <=90 days private brokers per Deloitte); human specialists handle custom removals on Unlimited. [1] |
| Verification | Removal tracking with evidence | Dashboard status counts only; no screenshot evidence. Deloitte Independent Limited Assurance Report (ISAE 3000) issued Aug 13, 2025 verified process and claims. [2] |
| Independent effectiveness | Outcome data not yet published | Not in Consumer Reports 2024 study. [3] |
| Re-listing monitoring | Monthly full scan and re-file | Continuous/recurring; resubmits <=60 days (public) / <=90 days (private). [1] |
| Free scan | Yes | Free scan [1] |
| Additional-member pricing | $8/mo each or $80/yr each. See pricing | Family $191.88/yr; Family Unlimited $275.88/yr, up to 5 people [1] |
| Billing | Monthly or annual | Monthly and annual [1] |
This comparison is reviewed quarterly. Competitor facts are cited in the footnotes and sources below.
Where Incogni is strong
What Incogni does well:
- Lowest price for breadth
- Deloitte-verified claims
- Fast automated filing
- Best family value (5 people)
- GDPR/CCPA international reach
Where Delist differs
Incogni offers strong value and the only Deloitte-audited process claim in the category. The differences come down to verification and scope:
- Verification with evidence, not dashboard counts. Incogni's Deloitte audit verified its process and "at least 420" broker coverage, but that is a process audit, not a removal-rate test. Its dashboard shows status counts only. Delist tracks each removal with evidence, so you can see what was filed and actioned.
- Broader data categories. Incogni covers people-search and some private and marketing brokers. Delist also reaches B2B and sales-intelligence brokers and AI training-data sources, which Incogni's standard plan does not.
- Monthly billing without the markup. Incogni's monthly billing is $15.98/month, nearly double its annual rate of $7.99/month. Delist is $9.99/mo or $99/yr, and the monthly price is the real price.
Who each is best for
Incogni: Budget-conscious, set-and-forget users; families; international (EU) users; Surfshark bundle owners.
Delist: People who want verified removal evidence, broader scope beyond people-search, and transparent pricing at $9.99/mo or $99/yr.
Frequently asked questions
Is Delist better than Incogni?
It depends on what matters to you. Incogni suits budget-conscious, set-and-forget users, families, EU users, and Surfshark bundle owners. Delist publishes coverage across several data-source categories and tracks each removal with evidence.
How much does Delist cost compared to Incogni?
Delist is $9.99/mo or $99/yr. Incogni starts at $7.99/mo on annual billing. The feature sets differ; compare the table above.
Does Incogni actually remove my data?
Not in Consumer Reports 2024 study. Deloitte Lietuva UAB report (valid as of July 18, 2025) verified coverage of 'at least 420 data-broker websites,' resubmission <=60/<=90 days, and 'more than 245 million removal requests' since Jan 2022, plus zero data-broker ties. This is a process/claims audit, not a removal-rate test.
What are the downsides of Incogni?
No screenshot proof. Monthly billing doubles price. Ticket-based support.
Sources
This comparison is reviewed quarterly and updated when pricing, features, or coverage data changes.
Delist publishes this page and has a commercial interest in the comparison. See our editorial policy and comparison methodology. This comparison is based on publicly available information and independent research. Delist is not affiliated with Incogni or Surfshark (Cyberspace B.V. / Nord Security family). All trademarks belong to their respective owners.