Delist vs Optery: 2026 comparison
At a glance: Delist vs Optery
| Delist | Optery | |
|---|---|---|
| Price | $9.99/mo or $99/yr | $3.99/mo [1] |
| Broker coverage | People-search, B2B, marketing, and AI data | Tiered by plan; higher tiers cover more sites [1] |
| Coverage scope | We search the open internet, not a fixed list of sites | Coverage scales by plan tier [2] |
| Removal method | We file opt-outs for you | Automated removals on lower tiers; an assigned privacy agent handles QA and special cases on Extended and Ultimate. Authorized-agent model. [1] |
| Verification | Removal tracking with evidence | Screenshot evidence of every removal [2] |
| Independent effectiveness | Outcome data not yet published | Consumer Reports Aug 2024 study (Ultimate tier): #1 most effective at 68% removed within 4 months (52% at 1 week, 58% at 1 month). PCMag Editors' Choice 4 years running. [3] |
| Re-listing monitoring | Monthly full scan and re-file | Monthly automated scans; removal reports with screenshots roughly every 90 days (Extended and up). [1] |
| Free scan | Yes | Free Basic plan (quarterly exposure reports + DIY opt-out tools, no credit card) [1] |
| Family plan | Yes, see plans | Family discounts up to ~30% per additional member [1] |
| Billing | Monthly or annual | Annual only [1] |
Reviewed quarterly. Competitor facts are sourced; see footnotes and sources below.
Where Optery is strong
Credit where it is due. Here is what Optery does well:
- Ranked #1 in the independent Consumer Reports test (68% removed after four months)
- Screenshot proof of each removal
- A generous free tier
- Transparent reporting
- PCMag Editors' Choice four years running
Where Delist differs
Optery is the closest competitor on verification: it also captures screenshot evidence of removals and scored highest in the Consumer Reports 2024 test (68%). The differences are structural.
- Flat coverage, no tier-gating. Optery gates broker coverage behind plan tiers, and full access sits on the $249/year Ultimate plan. Delist covers every supported category on every plan.
- Scope beyond people-search. Optery focuses almost entirely on people-search sites. Delist also covers B2B and sales-intelligence brokers (ZoomInfo, Apollo), wholesale marketing brokers (Acxiom, LiveRamp, Epsilon), and AI training data sources.
- Simpler pricing. Delist is $9.99/mo or $99/yr with the same coverage on every plan. With a tiered model, the sites you most need removed can sit behind the next price bracket.
Who each is best for
Optery: people who want visual proof, transparent reporting, and a plan range from budget (Core) to premium (Ultimate).
Delist: people who want verified removal evidence, coverage beyond people-search, and one flat price at $9.99/mo or $99/yr.
Frequently asked questions
Is Delist better than Optery?
How much does Delist cost compared to Optery?
Does Optery actually remove data?
What are the trade-offs with Optery?
Sources
- [1] Optery: official site and pricing
- [2] Consumer Reports: Data Defense, evaluating removal services (Aug 2024)
- [3] Listicler: data removal reviews
- [4] Security.org: Optery review (2026)
- [5] Surfshark: Incogni vs Optery comparison
- [6] CyberInsider: Optery review (2026)
This comparison is reviewed quarterly and updated when pricing, features, or coverage data changes.
This comparison is based on publicly available information and independent research. Delist is not affiliated with Optery, Inc. (an independent, Y Combinator-backed company founded in 2020 by Lawrence Gentilello). All trademarks belong to their respective owners.