Delist vs Optery: 2026 Comparison
At a glance: Delist vs Optery
| Delist | Optery | |
|---|---|---|
| Price | $9.99/mo or $99/yr | $3.99/mo [1] |
| Broker coverage | People-search + B2B + marketing + AI data | 145-380+ [1] |
| Coverage scope | 5 data categories (not a static broker list) | Coverage scales by plan (key drawback vs flat-rate rivals); [2] |
| Removal method | Automated opt-out filing | Automated removals on lower tiers; 'Humans + Machines' (assigned Privacy Agent for QA/special cases) on Extended/Ultimate. Authorized-agent model. [1] |
| Verification | Removal tracking with evidence | Screenshot evidence of every removal - strongest verification in the consumer market. [2] |
| Independent effectiveness | Outcome data not yet published | Consumer Reports Aug 2024 study (Ultimate tier): #1 most effective at 68% removed within 4 months (52% at 1 week, 58% at 1 month). PCMag Editors' Choice 4 years running. [3] |
| Re-listing monitoring | Ongoing re-scan and re-file | Monthly automated scans; removal reports with screenshots ~every 90 days (Extended+). [1] |
| Free scan | Yes | Free Basic plan (quarterly exposure reports + DIY opt-out tools, no credit card) [1] |
| Family plan | Yes — see plans | Family discounts up to ~30% per additional member [1] |
| Billing | Monthly or annual | Annual only [1] |
This comparison is reviewed quarterly. Competitor facts sourced — see footnotes and sources below.
Where Optery is strong
To be fair to Optery, here is what they do well:
- #1 in independent CR test (68%)
- Screenshot verification
- Best free scan/tier
- Transparent reporting
- PCMag Editors' Choice 4x
Where Delist differs
Optery is the closest competitor on verification — they also capture screenshot evidence of removals and scored highest in Consumer Reports' 2024 test (68%). The differences are structural:
- Flat coverage, no tier-gating. Optery gates broker coverage behind plan tiers — Core covers roughly 145 to 380 sites, and you need the $249/year Ultimate plan for full access. Delist covers all supported categories on every plan.
- Scope beyond people-search. Optery focuses almost entirely on people-search sites. Delist also covers B2B/sales-intelligence brokers (ZoomInfo, Apollo), wholesale marketing brokers (Acxiom, LiveRamp, Epsilon), and AI training data sources.
- Simpler pricing. Delist is $9.99/mo or $99/yr with no coverage trade-offs between plans. Optery's tiered model means the sites you most need removed may sit behind the next price bracket.
Who each is best for
Optery: Transparency/control seekers; those wanting visual proof; budget (Core) to premium (Ultimate); public-facing professionals.
Delist: People who want verified removal evidence, broader scope beyond people-search, and transparent pricing at $9.99/mo or $99/yr.
Frequently asked questions
Is Delist better than Optery?
How much does Delist cost compared to Optery?
Does Optery actually remove my data?
What are the downsides of Optery?
Sources
- [1] Optery — Official Site & Pricing
- [2] Consumer Reports — Data Defense: Evaluating Removal Services (Aug 2024)
- [3] Listicler — Data Removal Reviews
- [4] Security.org — Optery Review (2026)
- [5] Surfshark Blog — Incogni vs Optery Comparison
- [6] CyberInsider — Optery Review (2026)
This comparison is reviewed quarterly and updated when pricing, features, or coverage data changes.
This comparison is based on publicly available information and independent research. Delist is not affiliated with Optery or Optery, Inc. (independent; Y Combinator-backed; founded 2020 by Lawrence Gentilello). All trademarks belong to their respective owners.